Stuart Bell — design for tech, publishing and the arts
I work on brand systems, marketing campaigns and digital products. Formerly Ada Health, Tourlane and Lola Magazine, today I design, build and ship end-to-end, independently, from my studio in Berlin.
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In-house at Berlin product companies
Eight years inside Berlin product companies — Tourlane and Ada Health — leading the brand and marketing design across major agency partnerships, multi-year out-of-home runs, full brand systems and performance marketing.
Tourlane
Two years leading the design work at Tourlane, across a 100-page brand book in partnership with Jung von Matt, a modular ad system, MyWay print magazine and a CRM redesign.
Read the case study →- Brand design
- Performance marketing
- Employer branding
Ada Health
#TellAda was a two-year out-of-home campaign on the Berlin U-Bahn and the London Underground, alongside a brand film. German Brand Award 2018, 55,000 new users, 1.5 million impressions. The campaign anchored four years there, with broader design work on brand development, events and employer branding.
Read the case study →- Brand design
- Campaign design
- Employer branding
Independent work
Self-initiated products and original creative work made from my Berlin studio.
Mt. Sudoku
Mt. Sudoku is a live consumer product I designed and built solo from a Berlin studio in 30 days: brand and visual system, custom solver engine, interactive teaching widgets, 750+ programmatic landing pages, programmatic social posts, a 40-article editorial library and a full EU compliance stack.
Read the case study →- Brand design
- Product design
- Programmatic marketing + SEO
Viessmann
A visual identity for Next Generation Living — Viessmann’s online magazine and event series on sustainability and city life. Design system, homepage and feature-page layouts, and eleven A1 exhibition panels for the launch event.
Read the case study →- Brand design
- Campaign design
Editorial brand systems
Magazines were where I learned to build complex brand systems. At multiple independent titles — Lola, Exberliner and The Thin Air — I was the art director and lead graphic designer, as well as managing the relationships with illustrators and photographers and handling the print production.
Lola
As founding Art Director at Lola, I built the logo and the visual identity, designed and produced every page of the first six issues and made the visuals for all the associated marketing materials.
Read the case study →- Identity design
- Editorial design
- Art direction
- Marketing design
- Print production
Exberliner
As Art Director at Exberliner from 2015 to 2018, I personally designed around 70% of each issue and led the 2017 rebrand with a new logo and a full overhaul of the design system.
Read the case study →- Editorial design
- Art direction
- Print production