Independent work
Viessmann
Viessmann commissioned a visual identity for Next Generation Living — their online magazine and event series profiling the architects, entrepreneurs and projects reshaping how cities and people live. The work covered the digital design system, the full homepage and feature-page layouts, and the printed A1 information panels installed at the launch event.
- Visual identity
- Web design
- Print production
- Exhibition design
- Role
- Freelance
- Client
- Viessmann
- Channels
- Web, print, exhibition
Homepage and feature layouts
The magazine’s homepage opens with a full-width hero quote drawn from one of the issue’s subjects, followed by a portrait-and-quote grid that gives each contributor a face before the reader clicks through to any article. Feature pages are structured around a dominant portrait photograph, a two-column article layout and a large typographic pull quote at the close.
The design system runs on a primary red-orange with a set of topic-coded secondary colours — burgundy for workplaces, green for mobility, blue for cities — so the colour of an article signals its subject before you’ve read a word. All content is published in English and Chinese, with Weibo alongside the Western social platforms, reflecting an audience that spans both.
Information panels for the launch event
The magazine’s first run of features was translated into A1 information panels for the launch event, each profiling a single project or person with the same grid, bilingual headline and topic-colour coding as the digital magazine. The panels served as exhibition and wayfinding in one — a physical edition of the magazine’s opening stories, encountered across the event space rather than on a screen.
The topic-coded panels installed on location: the identity’s red-orange, green, navy and yellow reading sharply against the raw concrete and exposed brick of the venue.
Outcome
A visual identity for Next Generation Living across three channels — online magazine, A1 exhibition panels and a launch event — for Viessmann.
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