Between June 2023 and May 2025 I worked as Team Lead for the Creative Team at Tourlane. This role involved being the principle Visual Designer, managing the internal and external designers and copywriters and generally overseeing the Tourlane Brand in marketing assets. Below you can find a selection of the work done during this time that I personally had a hand in.
#branddesign #creativedirection #graphicdesign #performancemarketing #printdesign #employerbranding #emaildesign
#branddesign #creativedirection #graphicdesign #performancemarketing #printdesign #employerbranding #emaildesign
Performance marketing assets were a huge part of the Creative Team output. In order to keep up with the demand to iterate quickly and test with multiple varables, I created a modular system for ad generation. This responsive template not only allows mutiple dimensions and aspect ratios to rendered from a single file but also pulls data from spreadsheets to change images and destination information. This approach could easily be applied to any variable, e.g. copy testing, languages, colour schemes etc.
This collage illustration for the main tourlane.de landing page was concieved in collaboration with branding design agency Jung von Matt and executed by me.
Below are select pages from Tourlane's first Brand Book which in it's entirety was 100 pages of guidelines on target groups, messaging and visual guidelines. Research and messaging was conducted by our partner Jung von Matt and the brand book was created and maintained by me.
Other notable projects at Tourlane included the MyWay print magazine that functioned as a reactivation campaign for existing customers. I took care of overall brand direction, project and print management while design and layout was taken care of by an external designer. I also worked with the CRM team to redesign the entire customer email journey to bring it in line with the updated brand guidelines and visual identity.
A notable employer branding initiative was to create these motivation artworks for the Berlin office remind the team of our core values with some inspirational imagery.
