From 2018–2020 the award-winning #TellAda campaign for Ada Health ran online, in Berlin U-Bahn stations as well as a huge campaign on the London Underground and buses. My role was in designing the artwork, booking actors and coordinating the video and photo shoots as well as managing the budget and relationships with the agencies running the campaigns in Berlin and London.
#artdirection #printdesign #performancemarketing #projectmanagment #printmanagement
#artdirection #printdesign #performancemarketing #projectmanagment #printmanagement
As well as a large OOH campaign a key asset was the video ad which we was used in it's entirely and also clipped into a number of smaller performance marketing assets.
The Berlin campaign ran for over 2 years in multiple U-Bahn stations with different iterations of the artwork and messaging.
An earlier version of the ongoing campaign recieved a German Brand Award for design in 2018, highiighting the 55.000 new users and 1.5M impressions generated at the time of writing.
